Tuscany has extensive expertise in marketing and sales, including student recruitment for educational institutions, marketing, advertising and promotion for consumer goods and services companies, and patient acquisition for health care organizations. Tuscany activities include digital marketing (with a focus on paid search and activity attribution), website planning, brand messaging hierarchy and claims, spending efficiency, marketing planning and channel management, call center sales processes, enrollment management, and personnel selection, training and assessment.

Most Tuscany client engagements focus on creating revenue growth and enhancing profitability. Tuscany evaluates sales organizations to determine sales effectiveness. For example, in higher education this may involve enrollment management including the full arc of admissions process, financial aid, credit recognition, external marketing messaging, educational counselor scripting and training, tours and orientations, retention strategies, and outcomes. These elements combine to create an improved student experience for both initial enrollment and re-enrollment, and success may require adjustments to marketing, programs, messaging, organization structure, leadership, or training.

Tuscany also has experience managing customer experience processes, including mapping, analyzing, developing, and testing customer experience. Getting the customer experience right is particularly critical in education and health care, where institutions can rise and fall based, in large part, on their reputation.

Examples of our work:

For a leading regional university, transformed marketing and admissions by infusing highly effective digital marketing techniques into existing operations. Activities included leadership evaluation and replacement, holistic changes to digital media strategy, media agency selection, budget reallocations, and sales process adjustments. The university is experiencing double-digit growth of online enrollments.

For a K-12 services provider, re-engineered sales processes by first streamlining the human practices, migrating these new processes into Salesforce, and creating simple reports that allowed senior leadership to monitor and adjust sales on a weekly basis. This engagement also saved money by freeing up wasted administrator and analyst time.

For a major medical institution, developed patient and practitioner design requirements for an STI point-of-care test.