Our market opportunity practice uncovers and assesses new market and growth opportunities across multiple dimensions: gauging demanding, evaluating likely competitive actions, recommending capabilities development and phasing, and guiding operational execution. This applies whether expanding geographically or extending into new areas of product or programmatic offerings. Our approach identifies and prioritizes opportunities and provides guidance for successful market entry. We pay special attention to organizational capabilities that may need to be bolstered in order to scale quickly.

Engagements include whitespace and market stage analysis, consumer or key buyer research and segmentation, geographic market or zip code evaluations, mystery shopping to reveal competitor weaknesses, identifying category perceptions through observed usage, and price/product tiering. Our opportunity assessments often include the development of a go-to-market and implementation strategies. Tuscany may also assist with execution, including project management, sales management, product or program design and development, and organization structure.

Examples of our work:

• For a leading provider of special education services, conducted a 48-state analysis of greenfield school opportunities covering the state legal and regulatory environment, revenue and profit opportunities, competitors, barriers to entry, and market size estimations.
• For a network of private schools, evaluated six cities as expansion opportunities using a novel product tiering and pricing methodology. Client has successfully expanded operations and is thriving in our recommended target market.
• For a global K-12 school group, conducted detailed zip code, segmentation, and messaging analysis to support the launch of a new $80 million state-of-the-art K-12 school.