Marketing & Sales
Tuscany has extensive expertise in marketing and sales, including student recruitment for educational institutions, marketing for consumer goods and services companies, and patient acquisition for health care organizations.
Most Tuscany client engagements focus on creating revenue growth and enhancing profitability. Tuscany evaluates sales organizations to determine sales effectiveness. For example, in higher education this may involve enrollment management including the full arc of admissions process, financial aid, credit recognition, external marketing messaging, educational counselor scripting and training, tours and orientations, retention strategies, and outcomes.
Tuscany also has experience managing customer experience processes, including mapping, analyzing, developing, and testing customer experience. Getting the customer experience right is particularly critical in education and health care, where institutions can rise and fall based, in large part, on their reputation.
What We Do
Our marketing and sales capabilities.
Digital Marketing
Paid search, activity attribution, and spending efficiency optimization.
Brand Messaging
Messaging hierarchy, claims development, and brand positioning strategy.
Enrollment Management
Full-arc admissions from lead generation and inquiry management to advising and matriculation.
Sales Optimization
Call center processes, personnel selection, training, assessment, and channel management.
Website Planning
Strategic website planning and content optimization for conversion.
Marketing Planning
Marketing planning, channel management, and advertising strategy.
Customer Experience
Mapping, analyzing, developing, and testing customer experience processes across education and healthcare.
Examples of Our Work
Select marketing & sales engagements.
Digital Marketing Transformation
Transformed marketing and admissions by infusing highly effective digital marketing techniques into existing operations. Activities included leadership evaluation and replacement, holistic changes to digital media strategy, media agency selection, budget reallocations, and sales process adjustments. The university is experiencing double-digit growth of online enrollments.
Sales Process Re-engineering
Re-engineered sales processes by first streamlining the human practices, migrating these new processes into Salesforce, and creating simple reports that allowed senior leadership to monitor and adjust sales on a weekly basis. This engagement also saved money by freeing up wasted administrator and analyst time.
Patient & Practitioner Design Requirements
Developed patient and practitioner design requirements for an STI point-of-care test.
Ready to optimize your marketing & sales?
Let's discuss how Tuscany can help you build demand and convert prospects.
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