Pricing Strategy
Advancing the art and science of pricing in complex service markets. Our proprietary methodologies help education companies generate hundreds of millions of dollars in revenue growth, pricing optimizations, and operational gains.
Quality/Price Tiers™
Proprietary Methodology
Enables corporate and franchise service providers to understand and navigate the underlying competitive dynamics of local trade areas. A highly sophisticated form of product benchmarking conducted at the local/territory level.
Use Cases
- Understand how your services stack up against direct, local competitors in ECE, Summer Camps, Private K-12, Private Virtual Schools, and Higher Education markets
- Price with confidence at the local market level
- Analyze price-to-quality relationships to ensure pricing aligns with perceived value
- Support market and company due diligence for M&A transactions
Example Output
Example: Quality/Price Tiers in Early Childhood Education
Quality/Price Assurance
Proprietary Methodology
Rigorous and reliable quality assessments across early childhood, K-12, tutoring, learning center, camp, specialized day school, or university campus categories. Mystery shopping and quality/pricing assessed across dimensions derived from extensive buyer research.
Use Cases
- Annual Quality Assurance Evaluation
- Enrollment Decline Diagnostics
- New School Pricing Strategies
- M&A Market & Company Diligence
Example Output
Quality/Price Assurance methodology graphic
Product/Price Benchmarking
Proprietary Methodology
Carefully benchmarking direct and indirect competitors, creating apples-to-apples comparisons of features, service levels, positioning, claims, price, and discounts. These analyses generate robust insights around pricing, product/market fit, and product features.
Use Cases
- Identify market whitespace for new product offerings
- Uncover gaps in pricing/product strategy
- Increase market share by adding premium, mid-tier, and/or budget segments
- Assess market position and product/service competitiveness
- Evaluate feature-to-price ratios to understand value differentiation
- Support high-level pricing decisions with insights on competitive offerings
Example Output
Example: Product/Price Benchmarking in the Summer Camp Market
Competitor Price Corridors™
Proprietary Methodology
For products and services in public education markets (ECE, K-12, Higher Ed), we use a combination of competitive benchmarking, expert product evaluations, win/loss analyses, qualitative and quantitative buyer research, and Freedom of Information Act (FOIA) requests to map how direct competitors go to market and price at scale (e.g. 10, 100, 1,000, 10,000, 100k students).
Use Cases
- Create winning price strategies with sales negotiation guidance
- Tighten product/market fit
- Align sales strategies with buyer processes and end-user needs
- Increase market share by adding premium, mid-tier, and or budget segments
- Assess market position and product/service competitiveness
Example Output
Example: Mapping Competitor Price Corridors™
Price Elasticity & JTBD Testing™
Proprietary Methodology
High explanatory power price sensitivity testing that assesses what prospective buyers are trying to accomplish and how your offerings meet their needs. Enables executives to adjust price with confidence.
Use Cases
- Maximize revenue and/or profitability
- Evaluate purchase behavior to predict consumer response to price changes
- Evaluate purchase consideration and intent against price levels
- Understand how non-buyers, prospects, and customers perceive your offering’s value
Example Output
Examples of Price Elasticity and Jobs-To-Be-Done Testing™
Examples of Our Work
Select pricing strategy engagements.
Quality/Price Tiers™ for M&A Due Diligence
Confirmed the asset’s value but clarified limited pricing upside. Work directly led to operational improvements in market positioning, funnel conversion, website content, and school tour modifications.
Annual Quality/Price Assurance Program
Identified locations requiring school-by-school investments, leading to sustained pricing increases 50%+ higher than in control markets without impacting enrollment volume.
Pre-College Program Restructuring
Enabled the college to restructure the program by changing price, timing, duration, and academic programming. YOY applications increased 50% and matriculations increased 60%+.
Competitor Price Corridors™ for Digital ELA & Math Products
Mapped Competitor Price Corridors™ for its digital English Language Arts (ELA) (newly acquired product) and supplemental math program offerings. Results rationalized pricing for the two products, benchmarked competitive quality, guided pricing and sales for negotiating large contracts and offered competitive differentiation positioning. The organization amended its product roadmap and restructured pricing, increasing YOY sales for both ELA and Math and win/loss ratios. The client renamed its entire suite of products following Tuscany’s market insights.
Low-Cost Positioning Strategy Evaluation
Leadership sought to implement a radical strategy to increase volume by becoming the low-cost market leader. The client was aware of brand perception concerns and wanted Tuscany to identify potential barriers to success along with opportunities to improve program positioning. Findings negated the proposed low-cost positioning and demonstrated how prospects perceived the university’s actual value. Tuscany’s work enabled the university to focus on improving product offerings where it had competitive advantage over competitors.
Ready to optimize your pricing strategy?
Let's discuss how Tuscany's proprietary pricing methodologies can drive revenue growth.
Get in Touch